Memorable blog in 8 steps

 


Want to know how to create a memorable blog that attracts diverse people? So, follow with us!

Determine your niche

The first thing you should do is reflect on your blog's niche. After all, if you talk about every topic in the world, you won't know which audience you actually want to reach.

It is recommended to niche your blog for smaller audiences, as this reduces competition, as you will work with specific groups. Furthermore, when you bring topics that cover the same topic, you avoid creating possible confusion for visitors, which could end up driving them away.

To start thinking about your niche, ask the following questions:

  • Do you enjoy photography, love reading, or playing sports?
  • What topics do you most like to talk about?
  • Among the options you considered, which one do you see would attract the most interest? Here, it's a good idea to do some research with your friends and social groups to validate the topics you're thinking about.

Choose a CMS platform

Now, let's get to the practical part? It's time to choose the CMS platform where you will manage your blog. There are several options on the market, such as WordPress, Blogger, Medium and Wix.

According to Kinsta, WordPress holds a 65% market share for content management systems, including blogs and e-commerce.

On the platform, you can customize your website in many ways, adding plugins and changing the layout. Plus, WordPress support is great.

Blogger is also a good platform, but its customization options are more limited.

Choose hosting and a domain name

Next thing in doing is choosing a domain name and securing a hosting company for your website. Let's examine each of them individually.

Domain Name

Your domain name is your website's address. That is why one needs to be very keen at this level because one mistake and it is all regret.

Always try to end your domain name with “.com” or “.com.us” . There are other variations, such as “.org” or “.net”, but the best for optimizing your website are extensions ending in “.com”.

Take the following factors into consideration when creating your domain name:

  • Create a short, easy-to-pronounce name;
  • If you are a brand, use your brand name;
  • Don't duplicate characters just because a name is unavailable. This causes people to make mistakes when typing the address.

Accommodation

The hosting service is responsible for keeping your website online every day. All files and data on your website will be stored on hosting for the website to function properly.

Hosting is similar to renting an apartment: you need to keep it up to date so that this online space continues to function. But calm down! Most hosts charge an annual fee, which is not expensive, in addition to offering a domain name service.

Develop your branding

Your website needs to have a distinct identity if you want to write a blog that people will remember. If not, he will simply be one of many. Develop your branding effectively as a result.

Plan the website design, the language that will be used and the types of posts. This will help you to have a uniform tone of communication that will be easily recognizable by your audience.

Create memorable content

We’ve reached one of the most important parts of creating a memorable blog: the content! Without good quality content, you will hardly be able to succeed on the Internet. So, plan your content well.

To start this content planning, do some keyword research to identify which words your audience uses most. You can also consult forums and social networks to understand your audience's questions and use this as an idea generator.

Define the types of content you will create: will it be articles, info graphics, eBooks, and videos? Then, start creating your editorial calendar to establish a posting frequency and consistency.

Stay ahead of trends

Speaking of content, always try to stay ahead of trends within your niche. The tip here is: post about the right subject at the right time.

Bloggers often achieve good results when they identify a topic that has not yet been explored, but is starting to boom at the moment. The trick is knowing how to detect the right time to post about that content, without letting the topic become too saturated.

Therefore, be the type of content producer who is always aware of what is happening. Search for new information on websites in other languages, for example. This tip helps a lot.

Apply SEO

It is not enough to create useful and relevant content to have a memorable blog. Anyway, in addition to all this, you need to understand Search Engine Optimization. Indeed, without the right strategies and tactics, optimizing your website for search engines is running the risk to make it fall far behind its competitors.

Websites are optimized for search engines through a process called SEO (Search Engine Optimization). Currently, this method seeks to enhance placement in Google results. Thus, it becomes crucial to understand effective SEO techniques if you wish to show up on this search engine's top pages.

These are some of the SEO practices you should pay attention to when optimizing your website:

  • Content optimization;
  • Key words;
  • Page loading speed;
  • Image optimization;
  • Friendly URLs;
  • Link building;
  • Responsive design.

Of course, there are many other practices. This is just a sample of how big the field of SEO still is and how much you need to study to stay up to date.

Create marketing strategies

Another fundamental step in creating a successful blog is digital marketing. To promote your blog and bring more traffic to it, you must apply strategies that may involve social networks, email marketing, guest posting, among others.

Collaborating between bloggers through guest posting is a great way to expand your audience. Furthermore, there are social networks that value blogs and websites, such as Pinterest. Take advantage and learn how to seize these opportunities!

Well, finally, we can conclude that creating a memorable blog is an arduous task and that its creation involves much more than just writing and content creation. However, at the end of the journey, seeing the results becomes very rewarding.

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