Want to know how to create a
memorable blog that attracts diverse people? So, follow with us!
Determine
your niche
The first thing you should do is
reflect on your blog's niche. After all, if you talk about every topic in the
world, you won't know which audience you actually want to reach.
It is recommended to
niche your blog for smaller audiences, as this reduces competition, as you
will work with specific groups. Furthermore, when you bring topics that cover
the same topic, you avoid creating possible confusion for visitors, which could
end up driving them away.
To start thinking about your niche,
ask the following questions:
- Do you enjoy photography, love reading, or playing
sports?
- What topics do you most like to talk about?
- Among the options you considered, which one do you see
would attract the most interest? Here, it's a good idea to do some
research with your friends and social groups to validate the topics you're
thinking about.
Choose
a CMS platform
Now, let's get to the practical
part? It's time to choose the CMS platform where you will manage your
blog. There are several options on the market, such as WordPress, Blogger,
Medium and Wix.
According to Kinsta, WordPress
holds a 65% market share for content management systems, including blogs and
e-commerce.
On the platform, you can customize
your website in many ways, adding plugins and changing the layout. Plus,
WordPress support is great.
Blogger is also a good platform, but
its customization options are more limited.
Choose
hosting and a domain name
Next thing in doing is choosing a
domain name and securing a hosting company for your website. Let's examine each
of them individually.
Domain
Name
Your domain name is your website's
address. That is why one needs to be very keen at this level because one
mistake and it is all regret.
Always try to end your domain name
with “.com” or “.com.us” . There are other variations, such as “.org”
or “.net”, but the best for optimizing your website are extensions ending in
“.com”.
Take the following factors into
consideration when creating your domain name:
- Create a short, easy-to-pronounce name;
- If you are a brand, use your brand name;
- Don't duplicate characters just because a name is
unavailable. This causes people to make mistakes when typing the address.
Accommodation
The hosting service is responsible
for keeping your website online every day. All files and data on your
website will be stored on hosting for the website to function properly.
Hosting is similar to renting an
apartment: you need to keep it up to date so that this online space continues
to function. But calm down! Most hosts charge an annual fee, which is not
expensive, in addition to offering a domain name service.
Develop
your branding
Your website needs to have a
distinct identity if you want to write a blog that people will remember. If
not, he will simply be one of many. Develop your branding effectively as a
result.
Plan the website design, the
language that will be used and the types of posts. This will help you to have a
uniform tone of communication that will be easily recognizable by your
audience.
Create
memorable content
We’ve reached one of the most
important parts of creating a memorable blog: the content! Without
good quality content, you will hardly be able to succeed on the Internet. So,
plan your content well.
To start this content planning,
do some keyword research to identify which words your audience uses most. You
can also consult forums and social networks to understand your audience's
questions and use this as an idea generator.
Define the types of content you will
create: will it be articles, info graphics, eBooks, and videos? Then,
start creating your editorial calendar to establish a posting
frequency and consistency.
Stay
ahead of trends
Speaking of content, always try to
stay ahead of trends within your niche. The tip here is: post about the
right subject at the right time.
Bloggers often achieve good results
when they identify a topic that has not yet been explored, but is starting to
boom at the moment. The trick is knowing how to detect the right time to post
about that content, without letting the topic become too saturated.
Therefore, be the type of content
producer who is always aware of what is happening. Search for new information
on websites in other languages, for example. This tip helps a lot.
Apply
SEO
It is not enough to create useful
and relevant content to have a memorable blog. Anyway, in addition to all this,
you need to understand Search Engine Optimization. Indeed, without the
right strategies and tactics, optimizing your website for search engines is
running the risk to make it fall far behind its competitors.
Websites are optimized for search
engines through a process called SEO (Search Engine Optimization). Currently,
this method seeks to enhance placement in Google results. Thus, it becomes
crucial to understand effective SEO techniques if you wish to show up on this
search engine's top pages.
These are some of the SEO practices
you should pay attention to when optimizing your website:
- Content optimization;
- Key words;
- Page loading speed;
- Image optimization;
- Friendly URLs;
- Link building;
- Responsive design.
Of course, there are many other
practices. This is just a sample of how big the field of SEO still is and how
much you need to study to stay up to date.
Create
marketing strategies
Another fundamental step in creating
a successful blog is digital marketing. To promote your blog and bring
more traffic to it, you must apply strategies that may involve social
networks, email marketing, guest posting, among others.
Collaborating between bloggers
through guest posting is a great way to expand your audience. Furthermore,
there are social networks that value blogs and websites, such as Pinterest.
Take advantage and learn how to seize these opportunities!
Well, finally, we can conclude that
creating a memorable blog is an arduous task and that its creation involves
much more than just writing and content creation. However, at the end of the
journey, seeing the results becomes very rewarding.
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